Reclaim Your Body, Your Manhood, Your Confidence!
For men & dads who wake up frustrated, out of shape, and desperate for the man they used to be—this is your way back.
Do you look in the mirror and hate what you see? That gut, those lost muscles — the dad-body you never asked for but now can’t shake?
You used to feel strong… now you’re tired, self-conscious, and embarrassed around your own kids.
You're scared of what 'middle age' means for your aches, your energy, and your place in your family.
You don’t want to just lose fat—you want to rediscover the man you lost in the daily grind.
Lean down, TAKE CONTROL & feel proud in your own skin
Lose the belly, not your identity—and feel proud in the mirror again.
Rebuild a body that feels strong, not hidden.
Wake up energized, not drained, ready to lead and protect.
Stop feeling guilty for skipping workouts or bingeing late—get a plan that fits real life (and real dads).
Join a male tribe that understands, not the fitness influencers who don’t.
BECOME A MEMBER
MEMBERSHIPS ARE LIMITED
3 MONTH MEMBERSHIP
Join a quarterly membership
12 WEEK TRANSFORMATION
GET THESE BONUSES:
✅ FREE Testosterone Guide
(Value £27)
✅ Eating On The Go Guide
(Value
£27)
✅ 30 Day Challenge Challenge
(Value £127)
Total: £251 £69.99
BEST VALUE!
ANNUAL
MEMBERSHIP
Lock in & guarantee your transformation. Join the annual membership and save £60!
GET THESE BONUSES:
✅ FREE Testosterone Guide (Value £27)
✅ Eating On The Go Guide
(Value £27)
✅ 30 Day Challenge Challenge
(Value £127)
✅ FREE 1 on 1 Onboarding Call
(Value £100)
✅ Advanced recovery guide
(Value £27)
✅ Iron-Mindset Course
(Value £100)
✅ Busy Dad’s Playbook
(Value
£27)
Total: £685 £250
MONTHLY
MEMBERSHIP
Join a monthly membership
12 WEEK TRANSFORMATION
INCLUDED IN ALL MEMBERSHIPS:
✓ Personalised Workout Program
✓ Personalised Meal Plan
✓ Video demonstrations
✓ Complete shopping list
✓ Dine In/Out Option
✓ Allergies/Dislikes Blacklist
✓ Workout Log
✓ Track your Progress
✓ Access to a Private Community Group
✓ Ongoing Email support
✓ 14 Day Money Back Guarantee
PERSONALISED
WORKOUT PROGRAM
Workout program just for you! We will customise your very own ongoing training program. All exercises have been filmed to demonstrate how to perform them correctly.
Gym & Home Workouts - Workout wherever is most convenient for you with gym or home workout options! (necessary equipment required: dumbbells, barbell & bench)
Workout Log - Guarantee your success by tracking your workout progress to keep pushing for your personal bests!
Swap Out Your Exercises
- Have an injury or can't access certain equipment? Swap out your exercises anytime!
SWAP OUT EXERCISES
HOME OR GYM WORKOUTS
WORKOUT LOG
PERSONALISED
CALORIE GUIDELINES & DAILY Meal Plan & RECIPE IDEAS
Fully customised meal plans to YOU & YOUR goals as well as your schedule and lifestyle which will be updated every month based on your progress. Choose from General, Vegetarian, Vegan, Gluten Free, Dairy Free meals and more!
Calories & Macronutrient Targets
- We'll also give you guidelines on exactly how many calories, protein, carbs and fats you need to hit your goals.
Dining In/Out Option - Want to dine in/out while still hitting your goals? Choose from your favorite restaurants and even combine meals to hit your macro and calorie targets!
Shopping List - Shopping for your plan made easy with a shopping checklist!
Allergies/Dislikes Blacklist
- Blacklist any ingredients you want to avoid!
DINE IN/OUT OPTION
SHOPPING LIST
MEAL SWAP
OUR DIET OPTIONS
+ JOIN A LIKE-MINDED SUPPORT GROUP
Stay motivated in a community full of people with similar goals as yours. Get questions answered, read inspirational stories, and see transformational pictures daily!
✓ Helpful videos on looking after your Mental Health
Training your mind is just as important as training your body. That's why with my plan you get
BONUS
access to a library of helpful videos designed by professionals to help you understand and improve your mental wellbeing.
Just some of the videos include:
✓ Finding Routines
✓ Coping Mechanisms
✓ The Importance of Nutrition
✓ The Importance Of Sleep
APEX . APEX . APEX . APEX . APEX . APEX . APEX . APEX . APEX . APEX . APEX . APEX . APEX . APEX . APEX . APEX . APEX . APEX . APEX . APEX . APEX . APEX . APEX . APEX .
APEX . APEX . APEX . APEX . APEX . APEX . APEX . APEX . APEX . APEX . APEX . APEX . APEX . APEX . APEX . APEX . APEX . APEX . APEX . APEX . APEX . APEX . APEX . APEX .
Here's how we can help you overcome the common barriers
Confusion from Overload of Information: The fitness industry can be a noisy world filled with conflicting advice. It's overwhelming when you're bombarded by social media influencers who seem unrelatable or insincere. Our programme cuts through the noise, providing clear, practical guidance that's rooted in real, achievable fitness goals. You'll learn whom to listen to and what truly works for your body type.
Gym Anxiety: It’s common to feel like you might be judged or be the least fit person at the gym. Our community is built on support and inclusivity, ensuring you feel comfortable and confident from your very first session. We understand these fears and help you overcome them, focusing on your personal growth in a non-intimidating environment.
Past Failures with Minimal Results: If previous attempts at building muscle have left you disheartened, it’s not your fault. Many programmes fail to tailor their advice to the unique needs of someone starting from scratch or with specific body types. Our approach is different. We prioritise strength and athleticism, believing that muscle development will follow naturally. With us, your efforts will translate into visible, tangible outcomes.
Frequently Asked Questions
See some common questions and answers below, or email me at support@apexathlete.app
Transform Today
Get Real Results!
Embark on your fitness journey with a clear path to success. Join our community, and let's build that strong, athletic physique you've always wanted. Click "Join Now" to start your transformation and feel confident in your own skin!
MEET YOUR TRAINER
Shaun Jones
Firstly, I'm a 37yr old dad to 2 amazing boys & a business owner.
Despite being a personal trainer I've been skinny, jacked, skinny-fat & just straight up FAT!
I'm not invincible to life getting in the way of my health & fitness.
And I believe this is why I've been able to help 100's of men over the last 15 years of coaching completely transform their lives through fitness... WITHOUT sacrificing all the good things in life
I'm aware this is where I'm meant to 'sell myself'. But, all the salesy stuff aside, I hope you can see I'm a genuine person who's passionate about helping people & have a pretty good track record of doing so.
I'm looking forward to helping you on your journey
BECOME A MEMBER
MEMBERSHIPS ARE LIMITED
3 MONTH MEMBERSHIP
Join a quarterly membership & access bonuses
GET THESE BONUSES:
✅ FREE Testosterone Guide
(Value £27)
✅ Eating On The Go Guide
(Value
£27)
✅ 30 Day Challenge Challenge
(Value £127)
Total: £251 £69.99
BEST VALUE!
ANNUAL
MEMBERSHIP
Lock in your transformation. Save £60 & claim £435 in FREE BONUSES!
GET THESE BONUSES:
✅ FREE Testosterone Guide (Value £27)
✅ Eating On The Go Guide
(Value £27)
✅ FREE 1 on 1 Onboarding Call
(Value £100)
✅ 30 Day Challenge Challenge
(Value £127)
✅Advanced recovery guide
(Value £27)
✅ Iron-Mindset Course
(Value £100)
✅ Busy Dad’s Playbook
(Value
£27)
Total: £685 £250
INCLUDED IN ALL MEMBERSHIPS:
✓ Personalised Workout Program
✓ Personalised Meal Plan
✓ Video demonstrations
✓ Complete shopping list
✓ Dine In/Out Option
✓ Allergies/Dislikes Blacklist
✓ Workout Log
✓ Track your Progress
✓ Access to a Private Community Group
✓ Ongoing Email support
✓ 14 Day Money Back Guarantee
